The Power of Habit book review April 20, 2017 Books Share on Facebook Share Share on TwitterTweet Share on Google Plus Share Share on Pinterest Share Share on LinkedIn Share The Power of Habit book review10 Point Rating102017-04-2010Overall Score Date read: 04.21.2017. How strongly I recommend it: 10/10. The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg on Amazon. See my Kindle highlights here. TARGET AUDIENCE Readers from all different demographics will find this book helpful and inspiring. Everyone wants to create healthy habits, better their lives, and live with purpose. This book appeals to men and women of all ages, ethnicities, and backgrounds. Quoting William James, the author states that “All our life, so far as it has definite form, is but a mass of habits.” The author’s voice is uplifting and encouraging, laying out scientific facts and research data that proves how everyone can change their habits and experience a more meaningful life. CONTENT QUALITY This book is story-driven. I was pleasantly surprised that a book of this nature (habit making/creating/shifting) was so filled with personality. Initially I thought that the text would be rather dry. Instead I found myself breezing through each hypothesis because the chapters infused with masterfully narrated tales. The first section focuses on how habits emerge within individual lives. The second part examines the habits of successful companies and organizations. The third part looks at the habits of societies. The author’s uplifting tone is evident in the text: “If you believe you can change—if you make it a habit—the change becomes real. This is the real power of habit: the insight that your habits are what you choose them to be. Once that choice occurs—and becomes automatic—it’s not only real, it starts to seem inevitable” MESSAGE CLARITY The poignant clarity of this book’s message is found in the many tailored visual aids. Each image expresses the habit loop: cue, routine, reward. I found the addition of these images especially helpful. The author says, “To change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine. That’s the rule: If you use the same cue, and provide the same reward, you can shift the routine and change the habit. Almost any behavior can be transformed if the cue and reward stay the same.” This is a uniquely constructive piece of advice. We are forever trying to steer the course of our lives but are often going about it the wrong way. This new take on recreating habits is fresh and exciting to me. The author reiterates, “It seems like it should be more complex. The truth is, the brain can be reprogrammed. You just have to be deliberate about it.” CREATIVE STYLE As mentioned above, this book is story-driven. The author weaves between multiple narratives included in each chapter. Rather than simply telling a story chronologically, instead he masterfully moves between these different narratives. The culmination of these stories provides a powerful hypothesis for habit transformation. The book is thought-provoking, inspiring, and encouraging, and the creativity is revealed in the author’s ability to move between multiple narratives to arrive at a stirring conclusion. LANGUAGE SELECTION Though this book is embedded with neurological research and scientific findings, the text is easy to digest and comprehend. Again, I am compelled to praise the author’s storytelling ability. He transforms scientific research into layman’s terms, simplifying the habit loop for the reader. His inclusion of endnotes can be particularly helpful for those who want to delve deeper into the scientific research. But for those who simply want to breeze through the book in search for gems, the language selection of this book is easy to absorb. OVERALL IMPACT After reading this book, I walked away inspired, believing that it is actually possible to shift negative habits into positive routines. “Once you understand that habits can change, you have the freedom—and the responsibility—to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp, and the only option left is to get to work.” But this book touches on multiple facets of my life, not only individual. I find myself considering the rhythms of my organization, Within Reach Global, and what I can do to help foster a culture transformation within our team. This book elicits response. For that reason, I will end this review here because I’m headed to the gym—perhaps a keystone habit that will teach me how to reprogram the other routines in my life. 10 POINT RATING I give The Power of Habit a 10/10. Share on Facebook Share Share on TwitterTweet Share on Google Plus Share Share on Pinterest Share Share on LinkedIn Share David JoannesFounder/President at Within Reach GlobalDavid Joannes is the co-founder and president of Within Reach Global, Inc, which serves the advance of the Gospel in some of Southeast Asia’s most difficult places. He is the author of The Space Between Memories: Recollections from a 21st Century Missionary. David has a love for language, culture, and creative writing, and for the last 20 years, he has witnessed God’s Kingdom established in forgotten parts of the globe. David lives in Chiang Mai, Thailand, with his wife, Lorna, and their daughter, Cara.